Nerd Owl Integrated Services (“iMart.Africa”, “we”, “us”, “our”) provides a platform for its users to request and purchase items from service providers and have them delivered to their doorstep (“Services”). At iMart, one of our core values is transparency, and we owe you (“User”) a duty to tell you how we collect, use, and share your personal information.
Personal information means information that identifies you, including your name, email address, telephone number, and any other personal data collected.
We recommend you read this Privacy Policy (“Policy”) carefully to understand your rights and our duties towards managing your personal data in addition to our Terms & Conditions. If you have any questions about either of these documents, please contact us at [email protected]
1. Notification of Changes to Privacy Policy
- We review this Privacy Policy annually to ensure compliance with NDPR and applicable standards.
- We may update this Policy to reflect changes in our data practices, legal requirements, or service offerings. If updated, the revised Policy will be published on our website/apps.
2. Collecting Your Personal Information
- We collect only essential personal information, including but not limited to when you:
- 2.1. Buy a product or service from us.
- 2.2. Register for any of our services.
- 2.3. Subscribe to newsletters or promotions.
- 2.4. Contact us for information, questions, or complaints.
- 2.5. Take part in promotions or surveys.
- 2.6. Use or browse our website/app.
- 2.7. With your consent, we may collect information from other organizations, including fraud prevention agencies and credit reference agencies.
3. Cookies and Tracking Technologies
- We may use cookies and web beacons to improve your experience, understand your use of our platform, and personalize content and services. Cookies do not damage your device and can be managed through your browser settings.
4. Use of Your Personal Information
- We may use and analyze your information to:
- 4.1. Provide and improve delivery and marketplace services.
- 4.2. Keep you informed about new products and services.
- 4.3. Personalize your user experience and our services.
- 4.4. Comply with applicable laws and regulations.
- 4.5. Authenticate users and verify identities.
- 4.6. Prevent and detect fraud or illegal activities.
- 4.7. Provide customer support.
- 4.8. Conduct surveys and research for service improvement.
- 4.9. Process and facilitate payments.
- 4.10. Contact you via phone, email, or SMS regarding services or promotions.
- 4.11. Provide vendors with aggregated, non-identifiable reports.
- 4.12. For any other purpose with your consent.
5. Consent
- By creating an account, using our platform, or engaging with our services, you consent to the collection and processing of your personal information as described. If you wish to withdraw your consent or opt-out, please contact us at [insert support email].
6. Lawful Basis for Processing
- We process your data to fulfill our contractual obligations to you, including processing orders and deliveries.
7. How We Collect Your Information
We collect information:
- Directly from you (registration, forms, surveys, customer service requests).
- Automatically via your use of our platform (location, device details).
- From third parties with your consent or as allowed by law.
8. Types of Information Collected
- We may collect:
- 8.1. Personal details: name, date of birth, gender, address, phone, email.
- 8.2. Order and delivery details, including location data.
- 8.3. Device and technical data (OS, device identifiers, network info).
- 8.4. Payment and transaction data.
- 8.5. Participation data in loyalty or referral programs.
- 8.6. Social media interaction data if linked with your account.
- 8.7. Survey or optional demographic data if provided.
9. Third-Party Technologies
We may integrate or link to third-party services (e.g., payment processors, logistics partners, Facebook, Instagram) with separate privacy policies, which you should review.
10. Location Services
To facilitate deliveries, we may request access to your device’s location via GPS, IP address, or Wi-Fi. You may adjust these permissions on your device settings.
11. Communication Monitoring
We may record communications made via the iMart platform (calls, messages) for safety, dispute resolution, quality assurance, and service improvement, with your consent.
12. Surveys
We may occasionally request optional surveys to enhance our services. By participating, you consent to the collection and processing of the provided data.
13. Disclosure of Personal Information
We may share your information with:
- 13.1. Our subsidiaries or partners.
- 13.2. Agents or vendors collaborating to provide services.
- 13.3. Service providers (payment processors, logistics providers).
- 13.4. Law enforcement or regulatory agencies where legally required.
- 13.5. For fraud prevention, legal claims, or protecting rights.
- 13.6. In business transfers (e.g., mergers or acquisitions).
- We ensure any third parties comply with applicable privacy regulations when handling your data.
14. Storage and Security
Your data is stored securely using encryption and access controls to protect against loss, misuse, or unauthorized access. We use SSL encryption on our website for secure transactions. You are responsible for keeping your login credentials secure.
15. Retention Period
- We will retain your personal data:
- 15.1. For seven (7) years after your last active use unless a shorter or longer period is required by law.
- 15.2. Until you request deletion, subject to legal limitations.
16. Direct Marketing
We may send you offers, updates, and marketing communications. You can opt-out at any time by clicking “Unsubscribe” in our emails or contacting us.
17. Links to Third-Party Websites
Our platform may contain links to third-party websites with separate privacy practices. We are not responsible for their content or privacy practices.
18. Your Rights
- Under applicable law, you have the right to:
- 18.1. Access your personal data.
- 18.2. Request correction or deletion of your data.
- 18.3. Object to or restrict processing.
- 18.4. Withdraw consent at any time.
- 18.5. Request data portability.
- To exercise these rights, contact us at [insert support email]. We may require verification of your identity before processing your request.
19. Governing Law
This Policy is governed by the laws of the Federal Republic of Nigeria, including the NDPR and NDPA.
Last Updated: 17/07/2025